What is Technical SEO ?
Technical SEO is a key piece of the UX discussion.
The biggest trend that smart SEO professionals should focus on in 2020 for greater success is UX – user experience, according to Brock Murray, Co-founder,
seoplus+.“This includes the overall experience from the initial interaction in the SERPs, to the overall landing page experience, and even
the experience after they leave your site (think remarketing, drip campaigns, personalization for returning users),”
Experts Advice and thinking
Murray said.
“Think about how you can help your users have the bestpossible experience while truly pondering what value you can
provide to them during their visit. ”
“While I believe Google will do a lot to compensate for
our site's own poor technical foundations (e.g., canonical corrections, hreflang corrections, etc.),
it's going to become
increasingly more important for SEOs to focus on shoring up their technical foundations,”
“While I believe Google will do a lot to compensate for
our site's own poor technical foundations (e.g., canonical
corrections, hreflang corrections, etc.), it's going to become
increasingly more important for SEOs to focus on shoring
up their technical foundations,” Goode said. ”I don't think
it's accidental that Martin Splitt spends as much time as he
does promoting good technical best practices from Google's
perspective. We should consider that a signal in and of itself.”
Goode said.
”I don't thinkit's accidental that Martin Splitt spends as much time as he
does promoting good technical best practices from Google's
perspective. We should consider that a signal in and of itself.”
Dan Taylor, SEO Account Director, SALT.agency,noted that
Google has reinvigorated discussions and focus around site speed, with the new Chrome “slow warning badges,” and thespeed reports in Google Search Console.
Taylor said.
“This for many will reignite conversations with developersand in some cases lead to systems requiring almost complete
redesigns of page templates and reengineering of how
assets are loaded,” Taylor said.
Orainti (International SEO Consultant & Founder):
Going further in the technical realm, Aleyda Solis,
International SEO Consultant & Founder, Orainti, expects to
see a further shift to a more technical SEO ecosystem, fueled
by more JavaScript frameworks usage, PWAs, and a need forSEO automation for bigger websites.
Detailed About Technical SEO knowledge:
“This already started since a few years ago but has become
far more obvious this year,” Solis said. “In 2020, it will only
get bigger with the popularization of JS frameworks, app
first businesses that will also more strongly shift to the web
due to the benefits of PWAs, and the need for SEO task
automation for bigger sites where machine learning with
Python can provide a solution.
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